S01 Episode 1
Star Wars
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
51 mins · Fri, 22 Dec 2017
S01 Episode 2
Barbie
Inspired by a risqué doll from Germany, the co-founder of Mattel forever revolutionises the doll industry for young girls.
44 mins · Fri, 22 Dec 2017
S01 Episode 3
He-Man
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion dollar empire.
46 mins · Fri, 22 Dec 2017
S01 Episode 4
G.I. Joe
Credited with coining the term action figure more than 50 years ago, a group of toy marketers re-imagines a new genre of dolls for boys.
45 mins · Fri, 22 Dec 2017
