LuLaRich

Mark and DeAnne Stidham share their life story and detail the founding of billion dollar clothing empire LuLaRoe.

Mark and DeAnne open an office space in Corona, California; employees Derryl, LaShae, Iliana, and Sam detail the company's odd and dysfunctional culture; Mark spearheads a mad dash to onboard as many retailers as possible.

As LuLaRoe reach peak euphoria, retailers begin to notice a dark side; despite preaching a feminist message, LuLaRoe culture proves to be a true patriarchy at heart.

With a litany of problems and significantly less pay, retailers wake up to the reality of the company they work for and leave in droves; various entities file dozens of lawsuits against LuLaRoe.