Optus Sport has a dedicated fan base who expect a continuous stream of impressive innovation and top-quality content. The most significant Optus acquisition is the English Premier League (EPL), the most popular football league in the world, with some of the biggest teams like Manchester United, Manchester City, Chelsea and Liverpool.
Optus Sport bought the exclusive rights to air the Premier League in Australia in 2016; it was a six-year contract, and recently there have been extensive negotiations between Optus Sport and the EPL to renew the deal.
Thankfully for Optus customers, Optus Sport extended their hold on the EPL rights for another six years (until 2028) for a staggering $600 million, maintaining their status as the sole option for best football coverage in Australia. The Optus Sport package will still provide all EPL matches, mini matches, replays, and more.
Continue reading for details on the 2022 Optus Sport Premier League deal and more!
What was the Optus EPL deal?
The deal is estimated to be around $600 million, making the yearly Optus cost for the EPL around $100 million. As a result, the retention of the English Premier League is one of the largest deals in Australian sports streaming rights history.
Suppose you’re wondering why Optus Sport has paid so much money for the Premier League? It’s because the Premier League has some of the highest viewership on the platform, has a worldwide audience, and is the most popular league of one of the most popular sports in the world.
Optus resecured the exclusive partnership in a blind auction process against many competitors like Amazon Prime Video, Stan Sports and Paramount +.
The Optus CEO, Kelly Bayer Rosmarin, stated they were delighted to continue their professional relationship with the premier league. Additionally, the chief media officer at Optus, Paul Molnar, expressed happiness at the deal extension.
Optus Sport now has around a million subscribers, and as a result of the deal, that number will likely increase in the next six years.
Optus Sports Plans
- Annual Plan
- No Lock-in Contract
- Stream EPL, WSL and J-League
- No Lock-in Contract
- $199/365 days
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Only $6.99 per month for eligible Optus customers- Monthly Plan
- No Lock-in Contract
- Best football live and on demand
- Stream EPL, WSL and J-League
- $24.99/mth
Only $6.99 per month for eligible Optus customersWhat else do loyal Optus Sport customers get in the deal?
FeaturedAlong with securing the EPL until 2028, Optus confirmed the FA Women’s Super League renewal until 2024. Optus customers were pleased with this re-acquisition of the FA Women’s Super League because it adds significant value to the streaming TV service, includes two seasons of the league and exclusive access to the 2023 women’s world cup.
The renewal is a brilliant step in the right direction for Women’s football because it means it will gain a larger audience; it’s an excellent platform for the sport.
What should Optus Sport customers expect in the future?
Now that the deal has gone through, Optus Sport customers can expect a dedication to live football on the streaming platform and sport in general. Premier League fans can expect a brilliant next six years on the platform and expect Optus to be competitive for the next bidding war so they continue to be an outstanding home for the sport.
The re-acquisition of the FA Women’s Super League shows that Optus continues to give women’s sports an excellent platform and grow the viewership. Optus customers should expect Optus to continue to support women’s football and women’s sport in the future; they should expect them to put in a competitive bid to re-acquire the FA Women’s Super League.
The $600 million deal is the largest sports rights deal in Australian history, so Optus Sport customers can expect an extremely competitive bidding war in 2028, with an even larger deal likely taking place.
How to watch EPL on Optus Sport
If you are not a current Optus broadband or mobile customer, fear not. You can watch all the live football that Optus Sport has to offer, from EPL and WSL to J-League, the upcoming UEFA Women’s Euros and OS Fitness, with a monthly cancel any time contract. The monthly plan costs $14.99, or, you can take advantage of an annual plan for $139.00. There is currently no free trial offer if you want to check out Optus Sport before subscribing.
Frequently Asked Questions
Optus Sport has the rights to the Premier League until 2028, which means that the league will be exclusively on Optus Sport in Australia over the next six years.
They purchased the league and the Fa Women’s Super League for a staggering $600 million, which means they essentially paid $100 million a year for the EPL. Additionally, they own the FA Women’s Super League rights until 2024.
Optus Sport won’t lose the rights to the EPL in Australia until their rights ownership expires in 2028. They purchased the EPL and the Women’s Super League for a staggering $600 million. So they essentially paid $100 million a year for the EPL.
In 2028, the league rights will be up for sale once again, but Optus will likely make an even larger deal to keep the rights.
Optus Sport comes at no extra cost if you purchase a plan for mobile, tablet, home or smartwatch. If you want to find the best plan for you, you can contact Optus for support.
If you don’t have an Optus account but still want access to all the market-leading content, you can purchase the sports package separately for $14 a month or $19 a year.
